Do charities have to change their strategies in order to stay in the game? These are two important questions. If the target group changes, so should the organization. Right? Yes, probably but in which way? The philanthropic world is experiencing an overall participation decrease: fewer individuals donate. Are we still satisfying the needs of donors? … Continue reading A changing donor, summary. Blog #7
What is the next step for charities and donors? It should be clear that charities are probably going to have to change a couple of things, one of them the way donors give. The need for a change should not be seen as a threat, but as an opportunity.Next generation donors show less interest in … Continue reading Next generation, next step. Blog#6
Charities find it harder to reach (potential) donors. They also note that even if they come in contact with a potential donor their solicitation methods fail. Most people focus on the motives of the givers to determine the important aspects for nonprofits. However, those who do not give are just as interesting and important if you … Continue reading Trust and relationships: all about engaging Blog#4
What does a donor need? In order to answer this question we considered the importance of efficacy and quality singels. But maybe I forgot an essential step: the three basics of philanthropy. In order for a donor to care about philanthropy they should know what it is. Do they? Hé! Each month I will upload a … Continue reading The 3 basics of philanthropy Blog#3
What does a donor want and need? This is an important question for nonprofits to consider. Another important question is: how can I satisfy the need of my donor(s)? People are becoming less pro social and charities note that their solicitation methods are less effective than before: generosity is declining. So lets start thinking about changing/updating the solicitation methods. … Continue reading Impact: I want to make a difference! Blog#2
It is obvious that charities need donors, but it is less clear what donors need? This is an important question, since philanthropy is changing and with it the donors. Today’s generation of givers is less religious, less prosocial but higher educated. What do these donors expect from charities before and after they made a donation? Hé! … Continue reading A changing donor: we need them but what do they need? Blog #1
Hé! Each month I will upload a new blog series. Each series will have one central subject. The subject of this month, April 2018, is ‘a changing donor’. The subject of last month was 'crowdfunding for science', for a summary click here. A series consists out of several separate blogs, which will be uploaded weekly and … Continue reading NEW blog series: A changing donor?